Ottieland

Ottieland was born from a completely new concept: an inflatable water park designed for the whole family. It all started with Ottie, the otter we created to give the brand a face — and who naturally lent her name to the project too. From there, we built a coherent and playful visual universe, with a unique character for each inflatable, from the tsunami to the kraken attack, the Loch Ness monster and Jurassic Aqua, featured in the park's first edition. This visual language extended across every touchpoint: signage, uniforms, packaging (including burger boxes and puzzle boxes), merchandising, park rules and warnings, maps, flyers, menus and outdoor advertising. We led the art direction of the project across six editions, ensuring Ottieland's identity kept growing without ever losing its playful, family spirit.