Visoparts

At almost 20 years old, Visoparts' logo was starting to feel dated: generic, with a typical illustrated truck and a slogan built into the mark itself. With a move to new premises on the horizon, the client saw the perfect moment to invest in a truly new image and make an impact on opening day. We removed the truck and simplified everything into a bold VP monogram, split across two lines for greater flexibility across formats. The result is a more modern, brandable identity, ready to expand across window displays, light signage and interior signage — communicating, in a single mark, the commitment that has always defined the brand: we provide quality.